• Produces Nolen Gur by slowly reducing fresh date palm sap
• Over wood-fired earthen ovens
• No additives. No artificial colours. No shortcuts.
• Traditional methods passed down through generations

Why Pintu's story matters

When markets value traditional knowledge, livelihoods become stronger and food heritage survives.

• Harvest season lasted barely 3 months
• Traditional gur earned poor returns
• Pressure to shift to faster, lower-cost production
• Limited work beyond the winter season
• The next generation saw little future in the craft.

• Fair pricing for traditionally crafted gur increased his income by 10X
• Diversification of products has generated employment beyond the seasonal harvest
• Investments in food technology, infrastructure and production support
• Traditional craftsmanship became commercially viable again
• Visitors, chefs and food enthusiasts travel to his production unit
• His work has become a source of pride within the community
• For the first time, his son wants to continue the family craft