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Jayanti Das

Village: Ranaghat, Nadia, West Bengal

Craft: Fruit pulping artisan

The Craft

  • Lead Artisan, ESF Fruit Pulping Unit
  • Speciality: Small-batch fruit pulping & natural stabilisation
  • Works with seasonal fruits including Wood Apple, Palm and indigenous produce

Why Jayanti's story matters

The easiest way to reduce food waste isn't producing more food. It's making more of every harvest.

Before Earth Story Farms

  • India loses a significant share of its fruits after harvest because of inadequate processing and storage.
  • Seasonal fruits had to be processed quickly or sold at distress prices.
  • Small processing units relied heavily on preservatives or lacked the technical know-how to stabilise fruit naturally.
  • Work was highly seasonal, leading to irregular household income.

What changed with Earth Story Farms

  • Scientific processing techniques helped stabilise fruit naturally, without artificial preservatives
  • New product development expanded from a handful of products to multiple fruit-based formats
  • Jayanti now leads daily production, quality control and artisan training
  • A longer production calendar created continuous work beyond peak fruit seasons
  • Stable, year-round income instead of seasonal employment.
  • Leadership role within the production unit.
  • Greater technical expertise in additive free food processing
  • Less fruit wasted. More value retained within the farming community